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Beauty Industry

Eva NYC Launches at Costco

The brand includes hair care, hair styling products and tools.

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By: Marie Redding

Senior Editor, Rodman Media

Eva NYC, a professional quality brand of styling tools and hair care, is launching two of its products at 500 Costco stores today — Clean It Up Shampoo and Soften Up Conditioner. 

The brand says its product formulations use advanced technologies and ingredients to promote stronger, healthier hair.

The shampoo and conditioner are packaged in round mauve pink colored plastic bottles, with pump dispensers. The large one-liter size bottles, which retail for $9.99, are decorated with a colorful label that features splashes of pastel hues. 

The hair care products are formulated with Argan Oil, to “feed hair with vitamins and nutrients,” the brand says, along with its trademarked Keravis Protein Complex, to provide anti-breakage benefits.

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